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Senior Content Strategist — Coimbatore, India

Content that
converts.
Strategy that
sticks.

I turn complex B2B ideas — AI, SaaS, IIoT, EdTech — into human-crafted narratives that drive inbound leads, empower sales teams, and build brands worth remembering.

3+ Years in B2B Content
6 Industries Covered
100% Human-Crafted Copy
Currently Writing

B2B Tech Content
& EdTech Strategy

Crafting content for AI, cloud, and app development at Cogniitec — plus the Skillorea EdTech platform.

B2B Strategy SEO Content UX Copy Sales Decks Video Scripts Product Docs
6+
Content formats
mastered

Domain Depth

SaaS / IT
EdTech
IIoT / Mfg
Gen AI

"Great content is the best sales tool in the world."

— Marcus Sheridan
B2B Content Strategy SEO Copywriting Technical Writing Product Documentation UX Copy Sales Enablement Video Scripts EdTech Content Campaign Execution Brand Storytelling Generative AI Content Cloud Computing Writing B2B Content Strategy SEO Copywriting Technical Writing Product Documentation UX Copy Sales Enablement Video Scripts EdTech Content Campaign Execution Brand Storytelling Generative AI Content Cloud Computing Writing
About

Words built on
strategy.

I'm Mrudul C. James — a Senior Content Specialist and Product Writer based in Coimbatore, Tamil Nadu. With 3+ years of focused B2B content experience, I work at the intersection of technology, strategy, and language.

My background spans IT, SaaS, IIoT, smart manufacturing, and EdTech — industries where the ideas are complex and the stakes are high. I take technical depth seriously, which means my content isn't dressed-up fluff; it's informed, precise, and purposefully persuasive.

Before pivoting into content, I spent nearly a decade in academia and education — as an Assistant Professor, high school teacher, and curriculum designer. That foundation gives me an edge: I know how to make any concept clear, compelling, and memorable for any audience.

Currently, I'm shaping digital content for BNR Cogniitec — writing for AI, cloud computing, and app development services — and crafting the content experience for Skillorea, an AI-driven EdTech platform bridging the global student-teacher gap.

How I Work

  • Strategy before writing — I understand your audience, goals, and competitive landscape first.
  • Clarity is non-negotiable — complex ideas deserve precise language, not jargon.
  • 100% original, human-crafted copy — no AI-generated filler, ever.
  • SEO built in, not bolted on — every piece is structured to rank and resonate.
  • Collaboration-first — I embed with your marketing, design, and product teams.

Where I deliver
real impact.

From initial content audit to published piece — I own the whole workflow, not just the writing.

01

B2B Content Strategy

Brand storytelling, sales enablement, campaign architecture, and inbound lead generation. I think in funnels, not just pages.

Brand Voice Content Audits Editorial Calendars Lead Nurturing
02

Technical Writing

IT & SaaS documentation, UX copy, app onboarding, user guides, and SOPs — accessible to any reader.

Product Docs UX Copy SOPs
03

SEO & Digital Marketing

Keyword research, on-page SEO, and ROI-driven campaigns that rank and convert.

Keyword Research On-Page SEO
04

Multi-Format Content Production

Brochures, one-pagers, video scripts, sales decks, email sequences, social assets, thought-leadership articles, and technical blogs — whatever your channel demands, I deliver it.

Video Scripts Sales Decks Email Campaigns Social Assets Brochures
05

Editorial Excellence

Advanced editing, proofreading, and style-guide adherence. 100% original, human-crafted copy every time.

Proofreading Style Guides Voice & Tone

The work that
defines me.

3+ years across high-growth technology and education environments, delivering content that moves the needle.

Content Writer
Feb 2025 – Present
BNR Cogniitec Private Limited · Coimbatore
  • Lead B2B content creation and digital marketing copywriting for Cogniitec's core IT services — Artificial Intelligence, Cloud Computing, and App Development — driving brand awareness and inbound lead generation.
  • Craft engaging educational materials, app onboarding content, and promotional campaigns for Skillorea, an AI-driven EdTech platform bridging the global student-teacher gap.
  • Produce technical blogs and thought-leadership articles on Generative AI, Multi-Cloud architecture, and SEO best practices to boost organic traffic and business development.
  • Convert complex software systems and workflows into accessible product documentation, user guides, and UX copy tailored for both technical and non-technical stakeholders.
  • Write 100% original, human-crafted SEO content and social media assets for end-to-end digital marketing campaigns, accelerating customer engagement and ROI.
Content Writer
Oct 2023 – Jul 2024
Maxbyte Technologies · Coimbatore
  • Developed high-impact B2B content across SaaS, smart manufacturing, and IIoT verticals — brochures, sales decks, one-pagers, and social media assets.
  • Managed end-to-end campaign execution from concept to delivery, ensuring consistent brand messaging aligned with business objectives.
  • Authored original video scripts and marketing campaigns that strengthened brand storytelling and powered sales enablement across multiple channels.
  • Produced comprehensive user guides, tutorials, and Standard Operating Procedures (SOPs) while optimising all digital content for SEO performance.
  • Maintained high editorial standards — refining tone, clarity, and flow across all touchpoints to meet tight deadlines without compromising quality.
Assistant Professor – English
Dec 2018 – Mar 2019
Bishop Ambrose College · Coimbatore
  • Designed and delivered engaging academic content and presentations, translating complex literary and linguistic concepts for diverse audiences.
  • Collaborated with faculty to develop course materials and educational documentation, ensuring grammatical precision and instructional clarity.
High School Teacher – English
Jul 2016 – May 2018
Sree Narayana Mission Matriculation School · Coimbatore
  • Designed a comprehensive English literature and writing curriculum, building students' communication, analytical, and critical thinking skills.
  • Coordinated with educators, parents, and administrators to align curriculum delivery with institutional goals.
Teacher
Jan 2010 – Aug 2011
Holy Cross CBSE School · Kerala
  • Contributed to academic committees focused on curriculum development, content editing, and textbook review, upholding rigorous educational quality standards.
Education

Built on a foundation
of language.

MA in English
Annamalai University
2010 – 2013
B.Ed in English
Calicut University
2008 – 2009
BA in English
Calicut University
2006 – 2008
What I Offer

B2B content services built for results.

From a single deliverable to an end-to-end content programme — here's exactly what I bring to your team.

Content Strategy & Planning

Audience research, content audits, editorial calendars, SEO keyword mapping, and campaign architecture — the blueprint before a single word is written.

Content Audit Editorial Calendar Keyword Map Persona Docs

B2B & SaaS Copywriting

Long-form blogs, thought-leadership articles, whitepapers, case studies, email sequences, and landing pages — SEO-optimised and human-crafted throughout.

Blog Articles Whitepapers Case Studies Email Sequences

Technical Writing & Product Docs

User guides, SOPs, API documentation, app onboarding flows, and UX microcopy — making complex products approachable for any audience.

User Guides SOPs UX Copy Onboarding Flows

Sales Enablement & Campaigns

Sales decks, one-pagers, brochures, video scripts, social media copy, and full end-to-end digital marketing campaigns that convert pipeline into revenue.

Sales Decks Brochures Video Scripts Social Campaigns

SEO Content & Digital Marketing

Keyword research, on-page optimisation, topic clustering, and SEO content programmes designed to build organic visibility and sustainable inbound traffic.

Keyword Research Topic Clusters On-Page SEO Content Refresh

EdTech & Learning Content

Curriculum design, course copy, app onboarding, learning pathways, and educational marketing — built from a decade of academic teaching experience.

Course Copy Curriculum Design EdTech Marketing App Onboarding

Selected writing & strategy work.

A cross-section of content types, industries, and formats. Full samples available on request.

Technical Blog · AI

How Generative AI Is Reshaping Enterprise Content Operations

Thought-leadership article mapping GenAI's impact on B2B content workflows — written for Cogniitec's readership of IT decision-makers.

~1,800 words · SEO-optimised Request sample →
Sales Deck · Cloud

Multi-Cloud Architecture: Why It's Now a Business Imperative

Strategic sales deck copy positioning Cogniitec's cloud offering against single-vendor lock-in — designed to accelerate mid-funnel deals.

12-slide deck · B2B Request sample →
App Onboarding · EdTech

Skillorea Onboarding Flow: Student & Teacher UX Copy

End-to-end UX microcopy for Skillorea's AI-driven EdTech platform — covering sign-up, first-session prompts, and empty-state messaging.

UX Copy · Product docs Request sample →
Product Brochure · IIoT

IIoT-Powered Smart Manufacturing: Maxbyte Product Suite

8-page B2B brochure for Maxbyte's IIoT platform — translating complex industrial sensor data into clear ROI messaging for plant managers.

8-page brochure · IIoT Request sample →
Email Campaign · SaaS

6-Part Nurture Sequence: SaaS Trial-to-Paid Conversion

Full email drip sequence moving free-trial users to paid plans — each email mapped to a specific objection in the buyer journey.

6 emails · Conversion copy Request sample →
SOP · Technical Writing

Content Operations SOP: From Brief to Published Post

A 12-step documented process covering content briefing, drafting, SEO review, editorial QA, and publishing — built for a 4-person content team.

Process doc · Internal Request sample →

Full samples & NDA-covered work available on request · mrudulmaju@gmail.com

What colleagues & clients say.

Words from the people I've worked alongside — in the trenches, on deadline, and across time zones.

"
★★★★★

"Mrudul has a rare ability to take deeply technical concepts — AI infrastructure, cloud architecture — and make them instantly readable for a business audience. Her blog content consistently outperformed our benchmarks for time-on-page and organic reach."

RK
Rajesh Kumar
Marketing Manager · BNR Cogniitec
"
★★★★★

"What sets Mrudul apart is her editorial discipline. Every piece she submitted was clean, well-structured, and on-brand from the first draft. She understood our IIoT audience better than writers who'd been in the industry twice as long."

SP
Suresh Prabhu
Product Lead · Maxbyte Technologies
"
★★★★★

"Our Skillorea onboarding copy went from functional to genuinely delightful after Mrudul's work. She understood the EdTech user — both the student and the teacher — and wrote for both audiences without missing a beat."

AN
Aisha Nair
Product Designer · Skillorea
Get In Touch

Let's talk about your content.

Have a project in mind, a role to fill, or just want to explore what's possible? Drop a message — I typically respond within 24 hours.

Phone / WhatsApp +91 90474 22336
Location Coimbatore, Tamil Nadu, India
Download Resume (PDF)
Let's Collaborate

Ready to build content
that actually works?

Whether you need a full content strategy, a killer sales deck, or an SEO-optimised blog programme — let's talk. I'm available for full-time roles and freelance projects.